8/18/2023 0 Comments Whatsapp business![]() Consider these ideas for integrating WhatsApp into your social media, sales or customer service strategies. WhatsApp is more than just a place to answer one-off customer questions. Inventive ways to use WhatsApp for business Gartner predicts that by 2025, 40% of customer service will go from a major organizational expense to a significant profit driver as direct messaging streamlines sales pipelines. When customer service is streamlined, operating expenses often shrink. WhatsApp’s messaging capability can also be a win for your internal team as customer support personnel report that they are 50% more likely to want to engage with customers via messaging platforms versus more traditional methods because it affords them the freedom to multitask. If you are looking to expand your opportunities to support customers, WhatsApp provides a seamless platform for doing so. Research from Zendesk found that leading companies offer customer support across twice as many channels as their peers. With a potential audience that large, it’s easy to engage with new prospects that may not yet be aware of all your business has to offer. WhatsApp, the most popular messaging app worldwide, has upward of two billion active users across more than 180 countries. The benefits of using WhatsApp for businessįor brands that use WhatsApp to engage with customers, there are a number of clear benefits.
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